Sometimes with a little age, in return, maybe we can gain a little wisdom. And maybe there's a lot of wisdom to gain when you’ve been around for fifty years.

As Rosen Hotels & Resorts was entering their fifth decade, a big question rose to the surface—How do you distinguish the distinguished? Celebrating half a century is monumental, but the hotel giant was yearning for something to cement their icon status for the fifty years to follow. The result was a campaign that treated viewing Rosen like a rollout for a new collection from an international fashion house or the latest issue from a Condé Nast heavy-hitter. Supermodels, a chic wardrobe rack, and editorial-inspired layouts that stopped an admirer dead in their tracks.

Maybe after fifty years, you build the confidence to truly do something different too, but who knows.

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Feel free to rummage through behind-the-scenes photos below

CREDITS

Creative Director
Associate Creative Director
Executive Producer
Executive Producer
Producer
Photographer
Art Director
Copywriter
Production Assistant
Digital Tech
Photo Assistant
Photo Assistant
Wardrobe Stylist
Wardrobe Assistant
Hair + Makeup

CHRISTIAN WOJCIECHOWSKI
JACQUI GARCIA
MELISSA DELONG
LYNN WHITNEY-SMITH
CAITLIN MCMANUS
MARK DELONG
JORDAN STEWART
JACK POLLY
DERECK MATEO
MIKE DEJANON
MIGUEL MORI
JOSE ARIZMENDI
DANNY SANTIAGO
LIAM MYERS
MARK WILLIAMSON