Remember making something because you just had to?
A spark inside you that was driven by the idea of creation, not because you stressed the potential of how good it can be, but because you just had to make it.
Filming a movie with a hand-me-down camera, before knowing what an Oscar was.
Ruining paint palettes for a masterpiece to share with Mom, not MoMA.
Brewing beer in your garage fueled by passion, not a paycheck.
Remember how good that felt?
That’s what this was all about—celebrating the grit and texture that comes along with an imperfect masterpiece, the beauty of version one. So, a toolset of X-acto knives, inkjets, scanners, aluminum beer cans, etc. was assembled and a campaign came to fruition that reflected the obsessively brewed, human-made, product of Persimmon Hollow Brewing Co.
CREDITS
Creative Director
Associate Creative Director
Producer
Director of Photography, Editor
Art Director
Copywriter
Associate Creative Director
Producer
Director of Photography, Editor
Art Director
Copywriter
JACQUI GARCIA
CAITLIN MCMANUS
TOM BELL
JORDAN STEWART
JACK POLLY